http://www.robsramblings.co.za/southwest-airlines-are-idiots/ One tiny voice in the darkness Sun, 17 Jul 2011 10:06:25 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.robsramblings.co.za/southwest-airlines-are-idiots/comment-page-1/#comment-190 Rob Wed, 10 Mar 2010 19:53:47 +0000 http://www.robsramblings.co.za/southwest-airlines-are-idiots/#comment-190 Chances are good that like most businesses Twitter is just a small and useless sideline to SWA. They've embraced it (and blogging) because it's a buzzword rather than because it has the potential to change some of the perceptions their client base has of them. Chances are good that like most businesses Twitter is just a small and useless sideline to SWA. They've embraced it (and blogging) because it's a buzzword rather than because it has the potential to change some of the perceptions their client base has of them.

]]> http://www.robsramblings.co.za/southwest-airlines-are-idiots/comment-page-1/#comment-189 Gini Dietrich Wed, 10 Mar 2010 19:50:37 +0000 http://www.robsramblings.co.za/southwest-airlines-are-idiots/#comment-189 I think there are two problems with this crisis: 1) The way Smith was handled on-flight and 2) The person they have handling their Twitter account, as smart as is, is really young and inexperienced. This is why I always tell clients (and talk about A LOT of my blog) that you should not let people without business experience be the face of your brand. You wouldn't let them pitch a big piece of business or present to the board until they're ready. Why would you let them handle communication, branding, customer service, and sales all bundled into one Twitter handle? I think there are two problems with this crisis: 1) The way Smith was handled on-flight and 2) The person they have handling their Twitter account, as smart as is, is really young and inexperienced. This is why I always tell clients (and talk about A LOT of my blog) that you should not let people without business experience be the face of your brand. You wouldn't let them pitch a big piece of business or present to the board until they're ready. Why would you let them handle communication, branding, customer service, and sales all bundled into one Twitter handle?

]]>